#120: Stop being impatient if you want your marketing to work

In this episode, Heather discusses the importance of being patient with marketing efforts. She shares the story of a client who was frustrated with the lack of sales despite seeing engagement and growth on social media. 

Heather emphasizes the need to understand the marketing funnel and the different phases involved. She also highlights the importance of focusing on customer lifetime value and using strategies like the loss leader approach. Heather concludes by reminding listeners to be patient and persistent in their marketing efforts.

Takeaways

• Marketing takes time and patience. It's not a quick fix.
• Understanding the marketing funnel and its different phases is crucial for success.
• Focus on customer lifetime value rather than just acquisition cost.
• Consider using the loss leader strategy to attract new customers.
• Follow-up and multiple touchpoints are essential in marketing.
• Be persistent and don't give up too soon.

At a glance…

00:00 Introduction and Frustration with Marketing
03:01 The Importance of Patience in Marketing
05:41 Focus on Customer Lifetime Value
06:59 The Power of the Loss Leader Strategy
08:22 The Role of Follow-Up in Marketing
09:22 Persistence is Key in Marketing